How to get more electrical work: leads for electricians that are not shared with five others

Electrical work is searched by the job, not the trade

Nobody searches “electrical services”. They search “EV charger installation”, “consumer unit replacement”, “EICR”, “rewire cost”. A site with one page listing everything you do ranks for none of those. A page for each job type, written for a customer who is deciding whether to book, ranks for each. This is the single biggest change most electricians can make.

Registration is the first thing they check

Landlords need an EICR from someone registered. Homeowners have been told to check for NICEIC or NAPIT. If the badge is not on the first screen of your site, a share of people leave to find someone who shows it. Put it at the top, and put the registration number on the certificates page.

EV chargers and landlord work are growing, and under-served

Two types of work where demand has outgrown the number of electricians targeting them online. A proper page for EV charger installation, mentioning the grant schemes and the makes you fit, and a page for landlord EICRs with clear pricing, will rank faster than anything for your general trade.

Shared leads are the expensive kind

A directory lead goes to you and four others. You win it on price or speed, and you pay for it either way. Your own site sends the enquiry to you alone, from someone who chose you by reading your reviews. Use directories to start, and measure the month your own enquiries overtake them.

Commercial work comes from relationships, not search

If you want shop fits, offices and landlord portfolios, the leads come from letting agents, builders and facilities managers who need a reliable sparky. A page for commercial work supports that, but the work itself comes from turning up on time for a small job and being remembered.

Reviews and the map

Same rule as every trade: recent reviews decide the map results. Ask after every job with the direct link, reply to each, aim for one or two a week. Electricians tend to have fewer reviews than plumbers because the jobs are less frequent, which makes each one count more.

A one-month plan

Week one: profile complete with every service listed and the towns you cover. Week two: pages for EV chargers, consumer units and EICRs. Week three: NICEIC or NAPIT badge on every page, and pages for your two busiest villages. Week four: review requests to your last ten customers. This is what an electrician’s site from us includes, built as a free demo first.

Where this leads

See what a site built for electricians includes on our websites for electricians page, or ask for a free demo. We build it from your real business before you pay anything, and it goes live in five days if you like it.