Guides
Straight answers on getting found locally.
Plain answers on websites, Google and getting found, written for trades, clinics and shops across Surrey and Kent.
- Lead generation
- Pricing
- Websites
- Plumbers
- Electricians
- Roofers
- Landscapers
- Google Business Profile
- Local SEO
- Dentists
- Physios
- Salons
- Cleaners
- Horsham
- Guildford
- Tunbridge Wells
- Reviews
- Woking
- Dorking
- Reigate
- Redhill
- Cranleigh
- Godalming
- Epsom
- Farnham
- Leatherhead
- Haslemere
- Oxted
- Tonbridge
- Sevenoaks
- Edenbridge
- Paddock Wood
All guides
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PricingWebsites 5 Sept 2026 2 min read
Why we build your website demo before you pay anything
Most web agencies want a deposit before you see a thing. We do it the other way round, and here is why that is better for you and, honestly, for us.
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Lead generationPlumbers 4 Sept 2026 3 min read
How to get more plumbing leads without paying a directory for every one
Where plumbing and heating work actually comes from, why emergency searches matter more than any other trade, and how to stop renting leads from Checkatrade.
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Lead generationElectricians 2 Sept 2026 2 min read
How to get more electrical work: leads for electricians that are not shared with five others
Electricians lose the best jobs to directories. How to be found for rewires, EV chargers and EICRs in your towns, and keep the enquiry to yourself.
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PricingWebsites 1 Sept 2026 3 min read
How much does a website cost for a small business in Sussex and Surrey?
What local businesses actually pay for a website in 2026, what the cheap options really cost once you count the hours, and what you should get for your money.
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Lead generationRoofers 31 Aug 2026 2 min read
How to get more roofing work: winning the trust search
Roofing is a trust decision made in seconds. Where roofing leads come from, why photos and guarantees beat adverts, and how to rank before the storm.
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Lead generationLandscapers 29 Aug 2026 2 min read
How to get more landscaping work: from Instagram likes to booked patios
Landscapers show their best work in the one place customers do not search. How to turn the gallery into leads, price-qualify enquiries, and fill the winter.
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Google Business ProfileLocal SEO 28 Aug 2026 3 min read
How to get into the Google map pack in your town
The three businesses in the map at the top of a local search get most of the calls. Here is what decides who is in it, and what you can do about it this week.
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Lead generationDentists 27 Aug 2026 2 min read
How to get more dental patients as an independent practice
New patients search, read reviews, want fees and want to book online. How an independent practice beats the chains on the things that decide the choice.
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Lead generationPhysios 25 Aug 2026 2 min read
How to get more physio patients without waiting for referrals
GP and insurer referrals are unpredictable. Self-paying patients search for their problem, not your profession. How to be found and make booking easy.
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WebsitesPlumbers 24 Aug 2026 2 min read
Why your plumbing website gets no enquiries, and the five fixes
Most plumbers' websites are brochures nobody reads. The reasons are always the same, and none of them are hard to fix.
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Lead generationSalons 23 Aug 2026 2 min read
How to get more salon clients when Instagram is not enough
Instagram shows the work; Google brings new clients. How a salon turns searches into booked chairs with a real price list, a booking link and right hours.
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Lead generationCleaners 21 Aug 2026 2 min read
How to get more cleaning clients: winning the regulars, not just the one-offs
One-off cleans pay the bills; weekly regulars build the business. Where cleaning leads come from, why trust beats price, and how to stop paying an app a cut.
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Local SEO 20 Aug 2026 2 min read
Local SEO for tradespeople: a plain guide
What local SEO actually is, what it is not, and the handful of things that make a tradesperson show up when someone nearby searches. No jargon.
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Local SEOHorsham 16 Aug 2026 2 min read
Local SEO in Horsham: where the enquiries actually come from
Horsham is a market town with a ring of villages. How local search works here, and what a Horsham business should do to be found in each of them.
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Local SEOGuildford 12 Aug 2026 2 min read
Getting found in Guildford: a guide for independent businesses
Guildford is expensive to advertise in and full of national names. How an independent trade, clinic or shop gets found on Google without paying per click.
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WebsitesTunbridge Wells 8 Aug 2026 2 min read
Tunbridge Wells: what customers expect from a local business website
Customers in Tunbridge Wells have high expectations and plenty of choice. Here is what a local business site needs to look right, be found, and win the work.
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Websites 4 Aug 2026 2 min read
Checkatrade, a website builder, or your own site: which brings in the work?
Most trades use some mix of directories, a builder site and word of mouth. Here is what each one is actually good for, and where the enquiries you keep come from.
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Google Business ProfileReviews 30 Jul 2026 2 min read
How to ask for Google reviews without being awkward
Reviews decide the map results and most businesses hate asking. Here is a way of asking that works, feels normal, and takes thirty seconds after each job.
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Local SEO 26 Jul 2026 2 min read
Do I need a page on my website for every town I cover?
Yes, if you want to be found there. Here is why one "areas we cover" list does nothing, what a real town page looks like, and how many you need.
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Local SEOWoking 22 Jul 2026 3 min read
Woking has been rebuilt: how to get found by the people moving in
How a Woking business gets found by the thousands moving into the new flats around the station, area by area, from Horsell to West Byfleet.
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Local SEODorking 18 Jul 2026 3 min read
Dorking businesses: the villages are where the work is
Dorking is a small town with a wealthy rural catchment. Most searches come from the villages, and most Dorking businesses have no page for any of them.
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Local SEOReigate 14 Jul 2026 3 min read
Looking established in Reigate: what customers check before they call
Reigate customers judge a business by its website before they call. What they check, and how a local business passes the test.
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Local SEORedhill 10 Jul 2026 2 min read
Redhill: a busy town most local businesses under-serve online
Redhill is busier and younger than Reigate next door, and easier to rank in. How a Redhill business owns Merstham, Earlswood and Salfords.
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Local SEOCranleigh 6 Jul 2026 2 min read
Cranleigh: the village searches nobody is competing for
Cranleigh serves a ring of villages where almost no business has a proper web page. The easiest ranking in Surrey, if you take it first.
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Local SEOGodalming 2 Jul 2026 2 min read
Godalming: how to hold your own against Guildford
Godalming businesses lose work to Guildford firms that are no better, just more visible. How to own Farncombe, Milford and the south of Guildford.
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Local SEOEpsom 28 Jun 2026 2 min read
Epsom: beating the London firms by being visibly local
Epsom sits on the edge of London and south London firms will travel out for a job. How a local business wins by being visibly local.
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Local SEOFarnham 24 Jun 2026 2 min read
Farnham and Bordon: the new households that need every trade
The new estates at Bordon and Whitehill are filling with households who need every trade. How a Farnham business reaches them first.
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Local SEOLeatherhead 20 Jun 2026 2 min read
Leatherhead: two markets, one site
Leatherhead has affluent villages on one side and business parks on the other. How to serve both without one site muddling the two.
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Local SEOHaslemere 16 Jun 2026 2 min read
Haslemere: winning the newcomers in a town that runs on reputation
Haslemere runs on reputation, which is hard on a new business. The newcomers arriving from London are the opening, and they search.
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Local SEOOxted 12 Jun 2026 2 min read
Oxted: a quiet corner online, and easy to rank in
Almost nobody in the Oxted area has a site built for local search. For a business here, that means fast ranking for the town and its villages.
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Local SEOTonbridge 8 Jun 2026 2 min read
Tonbridge: the family town between two bigger names
Tonbridge gets overlooked by businesses in Tunbridge Wells and Sevenoaks, leaving its family households under-served. How to be the local choice.
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Local SEOSevenoaks 4 Jun 2026 3 min read
Sevenoaks: where a click costs a fortune and ranking is worth more
Paid search around Sevenoaks costs as much as anywhere outside London. Ranking naturally for the town and its villages is worth more here.
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Local SEOEdenbridge 31 May 2026 2 min read
Edenbridge: small town, wide patch, almost no competition online
Edenbridge is a small town with a wide rural patch and hardly any businesses set up for local search. How to take it while it is open.
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Local SEOPaddock Wood 27 May 2026 2 min read
Paddock Wood: growing fast, and the new estates are searching
Paddock Wood is adding hundreds of new homes a year, every one a household that needs every trade. How to get in front of them first.
Lead generation
- How local businesses get leads in 2026: what actually works
- How to get more plumbing leads without paying a directory for every one
- How to get more electrical work: leads for electricians that are not shared with five others
- How to get more roofing work: winning the trust search
- How to get more landscaping work: from Instagram likes to booked patios
- How to get more dental patients as an independent practice
- How to get more physio patients without waiting for referrals
- How to get more salon clients when Instagram is not enough
- How to get more cleaning clients: winning the regulars, not just the one-offs
Pricing
Websites
- Why we build your website demo before you pay anything
- How much does a website cost for a small business in Sussex and Surrey?
- Why your plumbing website gets no enquiries, and the five fixes
- Tunbridge Wells: what customers expect from a local business website
- Checkatrade, a website builder, or your own site: which brings in the work?
Plumbers
Electricians
Roofers
Landscapers
Google Business Profile
Local SEO
- How to get into the Google map pack in your town
- Local SEO for tradespeople: a plain guide
- Local SEO in Horsham: where the enquiries actually come from
- Getting found in Guildford: a guide for independent businesses
- Do I need a page on my website for every town I cover?
- Woking has been rebuilt: how to get found by the people moving in
- Dorking businesses: the villages are where the work is
- Looking established in Reigate: what customers check before they call
- Redhill: a busy town most local businesses under-serve online
- Cranleigh: the village searches nobody is competing for
- Godalming: how to hold your own against Guildford
- Epsom: beating the London firms by being visibly local
- Farnham and Bordon: the new households that need every trade
- Leatherhead: two markets, one site
- Haslemere: winning the newcomers in a town that runs on reputation
- Oxted: a quiet corner online, and easy to rank in
- Tonbridge: the family town between two bigger names
- Sevenoaks: where a click costs a fortune and ranking is worth more
- Edenbridge: small town, wide patch, almost no competition online
- Paddock Wood: growing fast, and the new estates are searching
Dentists
Physios
Salons
Cleaners
Horsham
Guildford
Tunbridge Wells
Reviews
Woking
Dorking
Reigate
Redhill
Cranleigh
Godalming
Epsom
Farnham
Leatherhead
Haslemere
Oxted
Tonbridge
Sevenoaks
Edenbridge
Paddock Wood
See your new site before you pay for it.
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