How to get more roofing work: winning the trust search

Everyone has heard a roofer story

Roofing has a trust problem that other trades do not. Customers have been warned about cowboys and they search with that in mind. The leads go to whoever looks most legitimate in the first ten seconds: real photos, a real address, insurance and guarantee terms, reviews with names. A site that gets those four things right wins work from roofers who are better at roofing and worse at showing it.

Repairs and replacements are two customers

A leak is urgent, cheap and searched in a hurry. A new roof is planned, expensive and researched for weeks. They need separate pages. The repair page wants a phone number and a promise about how quickly you can look. The replacement page wants photos, materials, guarantees and a rough guide to cost. One page for both serves neither.

Storms are seasonal gold, if you are already ranking

After high winds, searches for roof repairs spike for days in every town affected. The roofers who get that work are the ones who were already on page one. You cannot build rankings in a week when the weather turns, so build them in summer. A storm damage page, written before it is needed, is the cheapest campaign you will ever run.

Photos sell roofing

Most roofers have hundreds of before-and-after photos on their phones and none on their site. Those photos are the strongest proof you own. A gallery organised by job type, with a line under each about what was done and where, does more than any paragraph of copy.

Directories and the price race

Directory leads for roofing are competitive and price-led, because the customer cannot judge the work and compares numbers. Your own site lets you sell on evidence instead. Use directories to fill a quiet patch; do not let them set your prices.

Referral partners

Builders, estate agents, surveyors, loft companies and solar installers all meet people who need a roofer. One good job for each of them, followed up with a card and a chat, is worth a year of adverts.

A one-month plan

Week one: profile complete, insurance and guarantees written up, ten review requests. Week two: a repairs page and a replacements page, phone at the top. Week three: the gallery, forty photos, labelled. Week four: a storm damage page and pages for your three nearest villages. A roofer’s site from us includes all of it, free demo first.

Where this leads

See what a site built for roofers includes on our websites for roofers page, or ask for a free demo. We build it from your real business before you pay anything, and it goes live in five days if you like it.