Cranleigh: the village searches nobody is competing for

The catchment

Ewhurst, Shamley Green, Wonersh, Bramley, Alfold, Dunsfold, Rudgwick, Ellens Green. Each has a few hundred to a couple of thousand households, most with a garden, a roof and a boiler, and almost none of them has a local business with a page written about it.

What happens when you write one

A page about your work in Ewhurst, naming the village, the kind of jobs that come up there and how quickly you can be there, usually ranks on the first page within weeks. There is nobody to beat. Multiply that by eight villages and you have a steady flow of enquiries that cost you nothing per click.

Guildford in the background

Guildford is fifteen minutes away and competitive. You do not need to win Guildford. You need to own Cranleigh and its villages, and pick up the south side of Guildford, Shalford and Bramley, as a bonus.

What to do

Pages for Cranleigh and each village you cover. Google Business Profile service area set to match. Reviews that mention the villages. Photos of jobs in them. That is the whole plan, and it works.

Searches worth targeting in Cranleigh

These are the kinds of searches a Cranleigh business can realistically rank for within a few months, because they are specific and lightly contested. Each one wants its own page, or its own paragraph on the right page.

• “roofer Ewhurst”
• “landscaper near me”, typed on a phone in Shamley Green
• “plumber Bramley”
• “roofer Cranleigh” and “roofer GU6”

The pattern is the same for every trade: the town, the village, and the job, in the words a customer would type. Nobody types “bespoke solutions”. They type “roofer Ewhurst”.

A first month for a Cranleigh business

Week one. Claim and tidy the Google Business Profile: the right primary category, every service listed, the service area set to Ewhurst, Shamley Green, Bramley, Alfold and the rest of your patch, real photos, correct hours. Ask your last five happy customers for a review, with the direct link.

Week two. A proper Cranleigh page on your site, written about the town, not a paragraph with the name swapped in. Your reviews on it. Your real photos. Phone number and message button at the top.

Week three. Pages for the two or three villages where you already do the most work, for example Ewhurst, Shamley Green, Bramley, Alfold. Each written for that place. Set them as the service area on your profile so the two match.

Week four. A post on your profile, two more review requests, and a check in Search Console of what you are already appearing for. Then add the next village.

This is what we do in the build for every client and keep up every month on the care plan, so if you would rather have it done, ask for a free demo.

Nearby

The same approach works in Guildford, Godalming, Horsham, with different villages and different competition.

Where to start

Our Cranleigh page shows what a proper town page looks like, and the Surrey page covers the wider area. If you would rather have it done for you, we build a free demo of your site first, using your real business, before you spend anything.