Farnham and Bordon: the new households that need every trade

What is happening at Bordon

The old garrison town a few miles south of Farnham is being rebuilt as Prince Philip Park, with thousands of new homes. It is in Hampshire, which is why a lot of Surrey businesses ignore it. It is also ten minutes from Farnham and short of local trades.

New households search

Nobody moving into a new estate has a plumber. They have no neighbour to ask yet. They search, by the name of the estate or the nearest town, and they book the first business that looks established and answers. Be that business.

The Farnham villages too

Wrecclesham, Rowledge, Hale, Badshot Lea, Runfold, Tongham, Frensham, Churt. Each searched by name, most lightly contested. A page for each you cover.

What to do

A Bordon page that names Prince Philip Park and Whitehill. A page for each Farnham village. Google Business Profile service area covering both counties. Reviews, steadily, with replies. A site that loads in a second on a phone.

Searches worth targeting in Farnham

These are the kinds of searches a Farnham business can realistically rank for within a few months, because they are specific and lightly contested. Each one wants its own page, or its own paragraph on the right page.

• “plumber Wrecclesham”
• “electrician near me”, typed on a phone in Rowledge
• “landscaper Hale”
• “cleaner near me”, typed on a phone in Badshot Lea
• “plumber Farnham” and “plumber GU9”

The pattern is the same for every trade: the town, the village, and the job, in the words a customer would type. Nobody types “bespoke solutions”. They type “plumber Wrecclesham”.

A first month for a Farnham business

Week one. Claim and tidy the Google Business Profile: the right primary category, every service listed, the service area set to Wrecclesham, Rowledge, Hale, Badshot Lea and the rest of your patch, real photos, correct hours. Ask your last five happy customers for a review, with the direct link.

Week two. A proper Farnham page on your site, written about the town, not a paragraph with the name swapped in. Your reviews on it. Your real photos. Phone number and message button at the top.

Week three. Pages for the two or three villages where you already do the most work, for example Wrecclesham, Rowledge, Hale, Badshot Lea. Each written for that place. Set them as the service area on your profile so the two match.

Week four. A post on your profile, two more review requests, and a check in Search Console of what you are already appearing for. Then add the next village.

This is what we do in the build for every client and keep up every month on the care plan, so if you would rather have it done, ask for a free demo.

Nearby

The same approach works in Guildford, Godalming, Haslemere, with different villages and different competition.

Where to start

Our Farnham page shows what a proper town page looks like, and the Surrey page covers the wider area. If you would rather have it done for you, we build a free demo of your site first, using your real business, before you spend anything.